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Our Mission
Commercial Vehicle Wraps
Reading, PA
Certified Installers
In-House Design
Quick Turnaround
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Drive Your Brand with Commercial Vehicle Wraps
For over 80 years, Cassel has been Central PA’s trusted partner for high-impact commercial vehicle wraps. Family‑owned since 1945, we’ve built our reputation on craftsmanship, reliability, and a commitment to helping businesses stand out on the road. Our certified installers and dedicated team work closely with you from concept to completion, ensuring every wrap is produced with precision and installed with care.
With an in‑house design team and quick turnaround times, we create custom vehicle graphics that reflect your brand and drive real visibility—whether you’re refreshing your fleet or launching something new. Ready to elevate your presence on the road? Contact us today, and let’s bring your vision to life.
Why Choose Us
In-House Design
Certified Installers
Dedicated Reps

80+ Years of Experience
Locally Owned
Family Operated
What We Do
Commercial Wraps
Graphic Design
Fleet Graphics
Our Process
Connect
It starts by having a conversation with a Cassel Representative. Key details of your project are gathered and we get you an initial estimate.
Collaborate
We’ll schedule a creative meeting where you’ll meet with a designer who will help make your vision a reality.
Clarify
No detail is too small. All new projects go through a proofing process where you will approve a final design before the production date is scheduled.
Complete
We’ll notify you when your project is finished. We only ask for your honest feedback as we strive to make vehicle graphics easy!
Our Recent Wrapping and Graphic Design Projects



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FAQs
What cleaning methods should I avoid?
You should avoid using abrasive brushes, harsh chemicals, or automatic car washes with stiff bristles. These can scratch, fade, or weaken the vinyl material, leading to premature wear. Even though automatic washes may seem convenient, they often do more harm than good for wrapped vehicles. Taking a more careful approach helps extend the life of your investment. This is especially important for those using commercial vehicle wraps in Reading, PA as a daily marketing tool.
What are the signs that my wrap needs attention?
Regular inspections can help you catch early signs of wear, such as lifting edges, bubbling, or small tears. You may also notice fading or dull spots if the wrap has been exposed to harsh conditions. Addressing these issues early can prevent more extensive damage. Companies using commercial vehicle wraps in Reading, PA benefit from staying proactive with inspections to maintain their branding.
What daily habits help extend the life of a van wrap?
Simple habits can go a long way in preserving your wrap, including:
- Parking in shaded or covered areas
- Cleaning the wrap regularly using gentle methods
- Removing contaminants like bird droppings or sap quickly
- Avoiding rough driving conditions when possible
These practices help maintain the wrap's appearance and durability, especially for businesses using commercial vehicle wraps in Reading, PA.
Does how I use my vehicle affect the wrap?
Yes, daily usage plays a significant role in the longevity of your wrap. Vehicles exposed to heavy-duty use, highway driving, or construction environments may experience more wear. Being mindful of where and how your vehicle is driven can help reduce unnecessary damage. Businesses with commercial vehicle wraps in Reading, PA often adjust usage habits to protect their investment.
What design elements should remain flexible?
Key elements such as your logo, contact information, and core services should be adaptable. These components should allow for updates without requiring a complete redesign. Keeping your design clean and flexible helps your branding stay current. This is particularly useful for businesses using commercial vehicle wraps in Reading, PA that plan to expand services.
Should I include all my services on the wrap?
It's better to avoid overly detailed or specific messaging that could limit future growth. Instead, focus on broader service categories that allow room for expansion. This ensures your wrap remains relevant even as your offerings change. Businesses using commercial vehicle wraps in Reading, PA often find that simpler messaging has longer-lasting value.
What are some tips for designing a scalable van wrap?
When planning your wrap, consider these strategies:
- Use a timeless logo and consistent brand colors
- Keep messaging broad and adaptable
- Include stable contact details
- Design with future fleet expansion in mind
- Leave space for updates or additional graphics
These steps help create a wrap that can grow alongside your business, especially for those using commercial vehicle wraps in Reading, PA.
How does a van wrap support long-term marketing goals?
A well-designed wrap turns your vehicle into a mobile advertisement that works every day. As your business grows, your vehicles can continue to promote your brand without additional effort. Planning ahead helps maximize this value over time. Companies that invest in commercial vehicle wraps in Reading, PA often view them as a long-term marketing asset rather than a short-term expense.
Can my wrap be updated as my business expands?
Yes, certain elements of your wrap can be modified or refreshed as needed. However, designing with flexibility from the start makes updates easier and more cost-effective. This approach helps you avoid frequent full replacements. Businesses using commercial vehicle wraps in Reading, PA benefit from planning ahead to accommodate future changes.



