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We have two main areas of focus: branding that moves and branding that holds still.  Our goal is to make the best use of the space available to get you noticed.  Whether it’s a basic sign informing customers about where to park, or wrapping a fleet of vehicles that serve an entire corporation, our approach is to clearly communicate your message in a way that positions your company as the solution to what your customers need.

“CASSEL ALWAYS DOES GREAT WORK! THIS TRAILER HAS NEVER LOOKED BETTER.”

SPORTING VALLEY SOD

Branding that moves

Branding that moves

The ability to bring your brand everywhere your company goes is the most cost effective form of advertising. When compared with every other advertising medium – lettering or wrapping your car or truck – becomes an unbeatable value.

Why vehicle branding makes sense:
  • Your vehicle directly influences opinions about your company
  • A one-time investment gets you 24/7 brand exposure
  • Your vehicle goes the same places as your potential customers
What coverage is best for you?

Lettering:

  • Budget friendly solution that exhibits professionalism and credibility
  • Identify your company without advertising your company
  • Could have an unexpected consequence of gaining customers

Partial wrap:

  • Less expensive solution than a full wrap
  • Visual impact, stands out from lettering only vehicles
  • Excellent compromise of budget friendly and creating buzz

Full wrap:

  • Your full-color brand is implemented on all sides of the vehicle
  • Add your brand across entire fleet regardless of vehicle original color
  • Eliminates discoloration caused by the fading of exposed paint and leaves a nice finish for better resale
  • Increased brand exposure may cause a sudden increase in business
Branding that holds still

Branding that holds still

First impressions matter. When customers encounter your brand, whether it is at your place of business or on the outfield fence at a ball game, you want them to remember your company in a positive light and quickly understand the services and products you offer.

Signs:
  • Interior or exterior
  • Various materials; polymetal, PVC, plasticore, HDU foam
  • Mountable on any surface
  • Professionally designed full color graphics
Banners:
  • Printed on 13oz. vinyl
  • With or without seamed edges and grommets
  • Great solution to add short-term professional graphics to any space
Wall wraps:
  • Transform any room, by adding floor to ceiling professional graphics
  • Specialized vinyl applies to any smooth surface
  • Before installation Cassel primes the wall to ensure durability

Design Packages

Lettering

lettering van icon

With client provided vector logo files, our design team will present layout options for your vehicle lettering project (includes phone, web, license numbers, unit numbers)

Two layout options
Digital proofs for two rounds of revisions
Print sample approval process (for content we have not printed before)

Partial Wrap

lettering van icon

After meeting with you to learn the ins and outs of your project, a member of our creative team will begin the design process. Utilizing cut-decals and vinyl wrap, we will present three layout options typically using lettering on the front doors and wrapping some portion of the back half of the two sides and the rear of the vehicle.

Meet with somebody from our design team
Three layout options
Digital proofs for three rounds of revisions
Print sample approval process (for content we have not printed before)

Full Wrap

lettering van icon

When executed by experienced professionals the covering of a vehicle in vinyl wrap can be an amazing transformation. In a matter of hours a plain truck becomes a fully covered mobile representation of your company’s personality that will be on display everywhere you go 24/7.

First, a member of our creative team will sit down with you to identify your goals for the project, go over any existing branding, and discuss some possible design directions. We will then present layout options that cover all four sides of your vehicle (roof not typically included).

Meet with somebody from our design team
Three layout options
Digital proofs for four rounds of revisions
Print sample approval process (for content we have not printed before)

We want to know what it is about your company that your clients value!

DISCLAIMERS:

1 – Any files you provide to us are your property (logos, images, etc). Any image files you purchase from us are your property.

2 – Any design work we create is the property of Cassel, but can be purchased in full for an additional charge.

3 – Scope changes may or may not affect pricing.

Basic Logo Package

Fast and easy! – you fill out a questionnaire to give us an idea of what you are looking for. We give you a call for a quick chat to clarify the plan. At that point our design team will hit the drawing boards and come back to you with logo options. Then we begin a back and forth process that so you end up with a logo that you’ll be proud to have represent your company.

Three logo concepts
Three rounds of revisions

Professional Branding Package

Up close and personal! – schedule a face to face with a member of our design team. We will come up with a branding plan based on your likes and dislikes – fonts, colors, messaging – taking a good look at various companies and their branding and determine what might best communicate your company’s “voice”. We will present you with logo options, then we begin a revision process to find the perfect branding for your company. Additionally we will compile a style guide to that specifies colors and fonts and provides guidance for how to best implement your brand.

Three logo concepts
Three rounds of revisions
Final artwork JPG, PNG, EPS, PDF, AI
Branding style guide

Big Picture Branding Package

Big picture branding strategy! – one of our branding experts will meet with you and take a look at the challenges your company is facing and define what successful marketing means to you. That meeting will kickstart a two-way process to find the right branding strategy for your company. Additionally we will develop a branding guide that provides instructions for how to best implement your brand across multiple media channels including web and social media.

Three logo concepts
Three rounds of revisions
Final artwork JPG, PNG, EPS, PDF, AI
Multi-channel branding guide

DISCLAIMERS:

1 – We do not claim copyright to any logo files that you already have the rights to. However, Cassel holds the rights to the preliminary designs we create in the process of designing your new logo.

2 – Scope changes may or may not affect pricing.

Design Packages

Lettering
lettering van icon

With client provided vector logo files, our design team will present layout options for your vehicle lettering project (includes phone, web, license numbers, unit numbers)

Two layout options
Digital proofs for two rounds of revisions
Print sample approval process (for content we have not printed before)
Partial Wrap
lettering van icon

After meeting with you to learn the ins and outs of your project, a member of our creative team will begin the design process. Utilizing cut-decals and vinyl wrap, we will present three layout options typically using lettering on the front doors and wrapping some portion of the back half of the two sides and the rear of the vehicle.

Meet with somebody from our design team
Three layout options
Digital proofs for three rounds of revisions
Print sample approval process (for content we have not printed before)
Full Wrap
lettering van icon

When executed by experienced professionals the covering of a vehicle in vinyl wrap can be an amazing transformation. In a matter of hours a plain truck becomes a fully covered mobile representation of your company’s personality that will be on display everywhere you go 24/7.

First, a member of our creative team will sit down with you to identify your goals for the project, go over any existing branding, and discuss some possible design directions. We will then present layout options that cover all four sides of your vehicle (roof not typically included).

Meet with somebody from our design team
Three layout options
Digital proofs for four rounds of revisions
Print sample approval process (for content we have not printed before)

DISCLAIMERS:

1 – Any files you provide to us are your property (logos, images, etc). Any image files you purchase from us are your property.

2 – Any design work we create is the property of Cassel, but can be purchased in full for an additional charge.

3 – Scope changes may or may not affect pricing.

Basic Logo Package

Fast and easy! – you fill out a questionnaire to give us an idea of what you are looking for. We give you a call for a quick chat to clarify the plan. At that point our design team will hit the drawing boards and come back to you with logo options. Then we begin a back and forth process that so you end up with a logo that you’ll be proud to have represent your company.

Three logo concepts
Three rounds of revisions
Final artwork JPG, PNG, EPS, PDF, AI
Professional Branding Package

Up close and personal! – schedule a face to face with a member of our design team. We will come up with a branding plan based on your likes and dislikes – fonts, colors, messaging – taking a good look at various companies and their branding and determine what might best communicate your company’s “voice”. We will present you with logo options, then we begin a revision process to find the perfect branding for your company. Additionally we will compile a style guide to that specifies colors and fonts and provides guidance for how to best implement your brand.

Three logo concepts
Three rounds of revisions
Final artwork JPG, PNG, EPS, PDF, AI
Branding style guide
Big Picture Branding Package

Big picture branding strategy! – one of our branding experts will meet with you and take a look at the challenges your company is facing and define what successful marketing means to you. That meeting will kickstart a two-way process to find the right branding strategy for your company. Additionally we will develop a branding guide to that provides instructions for how to best implement your brand across multiple media channels including web and social media.

Three logo concepts
Three rounds of revisions
Final artwork JPG, PNG, EPS, PDF, AI
Multi-channel branding guide

DISCLAIMERS:

1 – We do not claim copyright to any logo files that you already have the rights to. However, Cassel holds the rights to the preliminary designs we create in the process of designing your new logo.

2 – Scope changes may or may not affect pricing.

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