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About

Cassel creates, produces, and installs branding that helps our clients share their story and drive their brand to new levels of success. Friendly professional service and decades of experience — are what set us apart.

“Huge thank you to Cassel for the awesome banner!”

Lititz Police

Our Process

Our process consists of three phases – Creation, Production and Installation. Woven into that process is a system of checks and balances designed to reduce mistakes and put focus on the details of each project. Our designers, technicians and installers are fully engaged in the communicative process which minimizes mistakes and miscommunications and helps us keep service and quality as our top priorities.

Create

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Every client’s situation is unique, but our goal is always the same – for your vehicles and signage to represent your company in the most effective way possible. Our creative team combines top-notch experience with a proven track record of fresh and relevant designs.

Our design game is strong – here are 3 ways our designers bring it – all day, every day!
Starting with a design that has been provided to us and making it look great on anything
Giving a fresh facelift to a brand that already exists
Taking an idea and a blank slate and coming up with awesome new branding

Produce

31000process-produce

The production team understands the complexities of applying your brand to your vehicle. We understand the importance of color and image accuracy. Implementing a deliberate relationship between the design and vehicle is a priority in every project. 

3 things you probably didn't know about Cassel’s production process, as told by "The Pantone Chef":
We use eco-solvent ink, which is environmentally friendly, highly durable, and perfect for producing high resolution images
All of our vinyl receives a highly durable laminate in a gloss or matte finish after being printed to protect and prolong the quality of your graphics
We have the ability to match just about any color you may be looking to have printed – it’s why they call me The Pantone Chef!

Install

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Applying design to anything with wheels is a challenge best left to experienced professionals. Our team of professional installers is constantly innovating and improving to ensure that your brand looks excellent and the vinyl will hold up for years to come.

What sets Cassel's installation apart?
Our installers are detailed, experienced, and go the extra mile for quality
We are capable of handling large fleets in a timely manner
We use high-performance vinyl and quality, proven inks that stand the test of weather and time

“Helps keep our brand consistently fresh”

Fred Scheler, President Five Star International

In 1945 Amos Cassel began a journey – using his abilities to serve the local business community. His priorities were to respect, serve and share God’s love with every person who walked through the door. That journey and those priorities continue here today as we seek to drive the brands of our clients forward by sharing their story and helping them succeed.

Cassel Team

Gary Nolt
Gary Nolt
The most embarrassing thing I've ever worn? Definitely the Fred Flintstone costume - but Megan made Wilma look great!

Gary Nolt

President
Scott Garber
Scott Garber
Where I'm from there are two types of folk, those who ain't and those who are knee high on a grasshopper.

Scott Garber

Director of Operations
Drew Engle
Drew Engle
I wish there were a way to know you are living in the good old days before the good old days are over.

Drew Engle

Production Coordinator
Juli Fegely
Juli Fegely
Unwritten rule here at Cassel? DO NOT touch my monitor.

Juli Fegely

Design Director
Pete Rodriguez
Pete Rodriguez
Something that I think is cool now, but in 5 years I'd be embarrassed by? Definitely NOT my obsession with Nintendo Game Cube!

Pete Rodriguez

Graphic Designer
Jordyn Miller
Jordyn Miller
If animals could talk, cats would be the worst - so full of themselves.

Jordyn Miller

Project Manager
Lily Bollinger
Lily Bollinger
What are the unwritten rules of working at Cassel? Hmmm, do we have any written rules?

Lily Bollinger

Bookkeeper
Ben Fitzkee
Ben Fitzkee
Little known fact - 93.7% of all facts are made up.

Ben Fitzkee

Installer
Cory Fisher
Cory Fisher
So how cool would it be if you could scale a hawk to the size of a horse, and ride it through the sky...

Cory Fisher

Manheim Shop Manager
Austin Horst
Austin Horst
What fruit would I be and why? Hmmm - I’d probably be watermelon because they are mostly made of water, and so am I.

Austin Horst

Smoketown Shop Manager
Logan Good
Logan Good
Something that is okay to do occasionally but definitely not okay to do every day? Doing donuts in the parking lot (Also eating donuts every day is probably not a good idea)

Logan Good

Lead Installer
Dale Cassel
Dale Cassel
What is the most embarrassing thing I have ever worn? I don't understand the question. Everything looks good on me.

Dale Cassel

Inspirational Sage
Ben Skiles
Ben Skiles
If animals could talk, squirrels would be the funniest to listen to - can you imagine the parkour trash talk going on? "Yo dude, I bet you won't make that jump..."

Ben Skiles

Installer
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